Inbound Marketing Strategy and the Art of Bonsai
What your Inbound Marketing Strategy Can Learn from the Art of Bonsai One could describe “inbound marketing” as the natural evolution of marketing in response to the way people research products and...
View ArticleHow to avoid making SEO keyword soup in your marketing blog
If you want a recipe for success in your marketing writing, avoid what I call “SEO Keyword Soup”, which is the jumbling together of all your desired keywords to make a paragraph. One sure way to ruin...
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What A Bird Told Me About Social Media Marketing
4 Minute Read. The Story Out to lunch. I look up into the sky, as dark blue as the hue of my denim jeans, and the sun suddenly jolts my eyes shut. In the same moment, there is a glimpse of a fast...
View ArticleQuick Essentials To Building Business Social Media Marketing
3 Minute Read. Why Take Business Social Media Marketing Seriously? Meet marketing, business social media marketing. When used properly, it is a lethal weapon of epic business building proportions. When...
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17 Reasons Listicles Are Dead
With the number of influential lists throughout history — from the 10 Commandments to Martin Luther’s 95 Theses to Woodrow Wilson’s 14 Points and David Letterman’s Top 10 List — one would think there...
View ArticleHow Often Listicles Show Up in Blog Title Generators
Love ‘em or hate ‘em, listicles have become a common landmark on the cyber-horizon. According to Oxford University Press, a listicle is “a piece of writing or other content presented wholly or partly...
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What Is SEO And How Do I Increase My SEO Ranking?
6 Minute Read. Is There Value In Hiring A Company To Fix My SEO? The most nebulous word on the internet nowadays is “SEO.” Is SEO even a word? A definition coming straight from Dictionary.com shows us...
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The Role of Social Media Sites in Small Business Marketing (Part 1)
“Blue Hair”, 2015, oil on canvas, 10″ x 8″ Currently at 15th Street Gallery SLC, UT Rather than writing a “How-To” about social media best practices, this post is a “How-Is,” or the first in a series...
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Are Buyer Personas Useful for Small Businesses?
Adele Revella, founder of Buyer Persona Institute, has written an excellent book on buyer personas. And it has an impressively long title! Buyer Personas: How to Gain Insights into Your Customer’s...
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How Small Businesses Use Social Media Sites: Pop’nSweets
Pop’nSweets Candy and Soda Parlor is solid evidence that the American Dream is still very much alive. In fact, its origin story is quintessentially American — the result of a road trip conversation...
View ArticleCinnamon Toast Crunch’s Selfie Spoon Breeds Controversy
Just as parents are struggling to get their kids to put away their phones during meals, General Mills has released the Selfie Spoon. Designed to be eaten with Cinnamon Toast Crunch, but which will...
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Leninade and the Magic of Consumer Engagement
‘War is Best Served Cold’ Fan Ad Credit: Christian Llamas Jr. Creating an engaging product requires a bit of magic, since it depends not only on the creativity of the producer, but on the receptivity...
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How Small Businesses Use Social Media Sites: The Welsh Baker
When opportunity strikes it sometimes comes packaged in adversity. In the following interview with Joe Carbone, co-owner of The Welsh Baker — “America’s Premiere Purveyors of Hand Griddled Welsh Cakes”...
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Embracing the Snark: A Lesson from China
When I was a young teen growing up in the more innocent world of the 90s, one of the traditions adopted by my group of friends was to go to the dollar theater and make loud, snarky comments throughout...
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Banking on Back to the Future Day
Yesterday’s Back to the Future Day lit up social media with fun posts celebrating the long anticipated arrival of Oct 21, 2015 (for real this time). The ‘How well do you know Back to the Future?’...
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How Small Businesses Use Social Media Sites: Beau Ties Ltd.
Every man can remember (and should hold in high honor) the man who taught him how to tie a bow tie. My bow tie guru, Ray Huntington, was a bow tie-wearing professor of mine at Brigham Young University....
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How to Design an Effective Logo
The good people at Siegel+Gale, a fact-based branding firm headquartered in New York City, recently released the results of an online study they conducted to determine what makes a logo successful....
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How Small Businesses Use Social Media Sites: Madonna Inn
California’s Central Coast is well known for the isolated beauty of Big Sur, the majesty of Hearst Castle, and the whimsical charm of the Madonna Inn. In 1958, Alex Madonna, a successful businessman...
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REI and the New Black Friday Rules
On October 27th, REI announced plans to “close its doors on Black Friday (November 27) at all 143 of its retail locations, headquarters and two distribution centers” and, instead, pay its 12,000...
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How Small Businesses Use Social Media Sites: Wood Thumb
With the rise of the Urban Woodsman (also known as the Lumbersexual) in recent years, it makes sense that the popularity of products made from wood would also rise. Wood Thumb, a start-up in San...
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